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John D C Little
John D C Little
Institute Professor at Mass. Inst. of Tech.
Verified email at mit.edu
Title
Cited by
Cited by
Year
International Series in Operations Research & Management Science
FS Hillier, CC Price
Springer: Berlin/Heidelberg, Germany, 2001
54612001
A proof for the queuing formula: L= λ W
JDC Little
Operations research 9 (3), 383-387, 1961
43151961
A logit model of brand choice calibrated on scanner data
PM Guadagni, JDC Little
Marketing science 2 (3), 203-238, 1983
30641983
An algorithm for the traveling salesman problem
JDC Little, KG Murty, DW Sweeney, C Karel
Operations research 11 (6), 972-989, 1963
19161963
Models and managers: The concept of a decision calculus
JDC Little
Management science 16 (8), B-466-B-485, 1970
18841970
An empirical analysis of latitude of price acceptance in consumer package goods
G Kalyanaram, JDC Little
Journal of consumer research, 408-418, 1994
7611994
Aggregate advertising models: The state of the art
JDC Little
Operations research 27 (4), 629-667, 1979
7131979
MAXBAND: A versatile program for setting signals on arteries and triangular networks
JDC Little, MD Kelson, NH Gartner
Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1981
6961981
The synchronization of traffic signals by mixed-integer linear programming
JDC Little
Operations Research 14 (4), 568-594, 1966
5361966
Little's law
JDC Little, SC Graves
Building intuition: insights from basic operations management models and …, 2008
4942008
Decision support systems for marketing managers
JDC Little
Journal of marketing 43 (3), 9-26, 1979
4851979
BRANDAID: A marketing-mix model, part 1: Structure
JDC Little
Operations Research 23 (4), 628-655, 1975
444*1975
A market share theorem
DE Bell, RL Keeney, JDC Little
Journal of Marketing Research 12 (2), 136-141, 1975
4161975
Spheroidal wave functions
JA Stratton, PM Morse, LJ Chu, JDC Little, FJ Corbato
Spheroidal Wave Functions, 628, 1959
3881959
Synchronizing traffic signals for maximal bandwidth
JT Morgan, JDC Little
Operations Research 12 (6), 896-912, 1964
3681964
A media planning calculus
JDC Little, LM Lodish
Operations Research 17 (1), 1-35, 1969
3591969
The use of storage water in a hydroelectric system
JDC Little
Journal of the Operations Research Society of America 3 (2), 187-197, 1955
3531955
Marketing in the Information Revolution
RC Blattberg
The Marketing Information Revolution/Boston: Harvard Business School Press, 1994
3451994
OR FORUM—Little's Law as viewed on its 50th anniversary
JDC Little
Operations research 59 (3), 536-549, 2011
3092011
Choice and the Internet: From clickstream to research stream
RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ...
Marketing letters 13, 245-258, 2002
2642002
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