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Marc C. Zinck Stagno
Marc C. Zinck Stagno
Verified email at student.utwente.nl
Title
Cited by
Cited by
Year
Potential of the social media as instruments of higher education marketing: A segmentation study
E Constantinides, MC Zinck Stagno
Journal of marketing for higher education 21 (1), 7-24, 2011
5952011
Higher education marketing: A study on the impact of social media on study selection and university choice
E Constantinides, MCZ Stagno
International journal of technology and educational marketing (IJTEM) 2 (1 …, 2012
2042012
Unlocking how start-ups create business value with mobile applications: Development of an App-enabled Business Innovation Cycle
M Ehrenhard, F Wijnhoven, T van den Broek, MZ Stagno
Technological forecasting and social change 115, 26-36, 2017
982017
Potential of the social media as instruments of higher education marketing: Guidelines for a social media marketing strategy for the University of Twente
Z Stagno
University of Twente, 2010
8*2010
Open platforms for web‐based applications and services in Europe, enlarging the stakeholders community
B Kotterink, T van den Broek, M Zinck Stagno, et. al.
Luxembourg, Publications Office of the European Union, 2013
2013
Measuring Social Media Activity: An Index Development and Validation.
MZ Stagno, E Constantinides
41st EMAC Annual Conference 2012: Marketing to Citizens: Going beyond …, 2012
2012
The app economy: how start-ups create business value with mobile applications
MC Zinck Stagno
University of Twente, 2012
2012
Segmentation of the Higher Education market based on Social Media use: an explorative study in the Netherlands.
MZ Stagno, E Constantinides
40th EMAC Annual Conference: The Day After-Inspiration, Innovation …, 2011
2011
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Articles 1–8